OXEN are a symbol of strength and power. They are known to be 'the beast of labor.' They are used to plow through hard soil, roots, and rocks, all to make fertile ground for seeds to be planted, watered, and eventually harvested. OXEN are not in the fields to accomplish their own mission, or vision. They work hard only to accomplish the mission of their master.

When a master first receives a new calf, he doesn't immediately throw a yoke on it and put it out in the field to do work. There is a process that OXEN must go through first.

The first thing a master does when he gets a new OXEN is to put a brand on it. That brand is simply a symbol to identify who the OXEN belongs to. 

OXEN Apparel represents that brand. It's not a fashion statement, it's not a movement, it's not a trend. It is simply symbol of who we belong to, and who we work for.